UP4JOY — GAME ON
23 youngSTARS. One story that can reach thousands.
Help us turn their growth into a 24-minute documentary, take it into 20 schools and potentially reach around 16,000 learners.
Campaign target
R250,000
Funding deadline
15 September 2026
Young people inspiring young people.
Twenty-three pioneering young creatives from Cape Town and Soweto have shown UP to grow their confidence, creativity, social-emotional wellness, leadership and active citizenship.
They have shown UP.
They have played.
They have practised.
They have grown.
And now we want to capture and celebrate their transformation stories — and let those stories inspire thousands more young people.
The next level
A story worth capturing.
At the end of September 2026, we plan to bring our Champion youngSTARS together and film the culmination of their UP4JOY journey.
Their stories, creative talent, reflections and Joy-Tools will be woven into a vibrant 24-minute impact documentary — part talent showcase, part transformation story, part practical social-emotional learning.
Real young people
Real stories
Music
Dance
Poetry
Creativity
Joy-Tools
Hope
Edutaining. UPlifting. Relatable.
And importantly: YOUNG PEOPLE INSPIRING YOUNG PEOPLE.
But making the film is only the beginning.
From 23 youngSTARS to thousands
An UPlifting story that can travel.
Our next dream is to take the completed film into 10 schools in Cape Town and 10 schools in Soweto.
That is 20 school showcase experiences, combining the film with facilitated Joy moments and practical social-emotional wellness tools.
If approximately 800 learners are reached at each school, that creates the potential to directly reach around 16,000 young people — with educators, school communities and the wider ripple taking the potential impact even further.
So the investment is not only in 23 youngSTARS. It is an investment in a story that can travel.
23
youngSTARS
24
minute documentary
20
schools
±16,000
learners directly reached
Thousands
more through future screenings, online sharing and media
This is how we scale joy.
A pilot for something MASSSIVE
The film is the pilot. The ripple can be MASSSIVE.
UP4JOY is also helping us test a new kind of social-impact entertainment format.
We are developing the same central idea into a future reality TV concept — following creative young people as they play for their own growth while practising ways to create Win-Win-Wins for themselves, others and their communities.
The 2026 documentary becomes:
- proof of concept
- impact story
- programme showcase
- school edutainment tool
- pilot content for a scalable media format
Our long-term dream is to combine: deep in-person impact + the MASSSIVE ripple of media.
One young person grows.
Their story inspires a school.
Schools inspire communities.
Media allows those stories to travel even further.
A clear partnership opportunity
Help turn proven growth into a story that travels.
Your support connects a defined 2026 production milestone to 20 planned school showcase experiences and the potential to directly reach around 16,000 learners.
Bring the Champions together
- the end-of-programme Champions gathering
- travel and accommodation for our youngSTARS
- food, transport and logistics
Capture the story
- professional filming
- creative showcase production
- interviews and storytelling
- editing and post-production of the 24-minute documentary
- music and production costs
Take it into schools
- 20 school showcase experiences
- facilitator time
- transport and logistics
- school screening equipment where required
Grow what comes next
- impact measurement and feedback
- content development towards the future UP4JOY media concept
What campaign partners receive
Recognition, engagement and a credible impact story to share.
Partnership opportunities can be shaped around your contribution and may include:
Logo recognition
Campaign visibility that acknowledges your support.
Documentary credits
Recognition in the completed 24-minute film.
Screening invitations
Opportunities to experience the story and its ripple.
Impact reporting
A clear account of reach, activity and learning.
Employee engagement
Opportunities for your people to connect with the campaign.
Choose how your business can help move UP4JOY from 23 youngSTARS to thousands more.
Donate
Help us complete the programme and film.
Sponsor
Align your brand with young people, creativity, social-emotional wellness and hope.
Partner
Contribute transport, travel, accommodation, food, production, equipment, venues or school-screening support.
Amplify
Help us take the finished story further.
Cash and in-kind partnership support are both needed.
R250,000 NEEDED BY 15 SEPTEMBER 2026
Help us capture the story.
Help us celebrate the youngSTARS.
Help us grow the ripple.
23 youngSTARS. 20 schools. Thousands of young people. One story with the potential to travel MASSSIVELY.
